As co-founder of EchoPoint Marketing Partners, Judy Kirkland specializes in helping clients develop and use clear brand messaging, compelling value propositions, and relevant custom content to gain an edge in today’s increasingly competitive marketplace. 

Drawing on an award-winning track record with both consumer and B2B projects, she works directly with EchoPoint clients to provide strategy, planning and execution of dynamic marketing programs. Before co-founding EchoPoint Marketing Partners, Judy enjoyed more than twenty years of success as a nationally known marketing consultant and copywriter for consumer, business, association and government clients. She also writes monthly columns for newsletters and ezines in the fields of custom media, search marketing, and small business and financial services.

Read more from Judy Kirkland:

Judy is the expert marketing blogger at Business Management Daily.  Check out her latest postings in The Integrated Marketing blogspot.

Judy posts regularly to EchoPoint’s YodelPoint blog.

Judy’s EchoPoint:   “Organizations can spend a fortune on marketing and still end up sounding like everyone else.  You need to find the competitive advantage, then you need to find the right messaging to present that advantage.  That’s why I’m all about honing (and sequencing) your visual and verbal message so customers not only see your advantage, they want it for themselves now. I love that moment when messaging and tactics come together in a brand experience the audience values – and competitors can’t crack.”