Nick Lutkins is co-founder of EchoPoint Marketing Partners. He is passionate about helping clients discover and articulate their true brand, and then creating tactics to echo the brand effectively across communication platforms, markets, and business locations.

For almost 30 years, Nick’s marketing-communications expertise has earned solid results — and top industry awards — for everything from annual reports to multiplatform communications campaigns. His clients have included regional, national and international organizations, including Fortune 500 companies, international franchises, trade associations and small to mid-sized companies. Prior to EchoPoint Marketing Partners, Nick founded the Phoenix Creative Group, specializing in brand development and print and digital media for investor relations, advertising, sales, and communications.

Nick’s EchoPoint: “Years ago, a client asked my help relaunching his brand. ‘Basically,’ he said, ‘this job is to put lipstick on a pig.’ I didn’t take that project – and haven’t taken on any clients since who don’t truly believe in their company, product or service. That’s because I’m not interested in fooling anybody. Instead, I’m all about revealing everything that’s unique, valuable and true about a brand. Approached in this spirit, marketing becomes truly transformational for organizations, their customers … and for all of us at EchoPoint.”