Sign up for our FREE OnPoint newsletter!
Receive fresh tactics, ready-to-use tools and idea-sparking interviews to sharpen your marketing and messaging delivered to your inbox every month.

Email address:
(required) Your name:
 

Association Solutions


Pain Points:

  • Increase membership and member services without increasing staff
  • Keep the national brand consistent at the member level
  • Help members increase their visibility, value and revenue
  • Use new media to find and engage important (but hard-to-reach) target audiences

EchoPoint: We quickly translate your Association’s mission, track record, and resources into a unique EchoPoint. Then, using this rock-solid understanding of your strongest differentiators, we define opportunities for using messaging and marketing to serve your members and meet your trade association’s national goals.

We meet you wherever you are.We can create anything you need, from a member newsletter to a top-level strategic communications program. We can conduct a messaging workshop. Create a marketing toolkit for members. Find quick-hit improvements for member retention. Integrate custom content, search, social marketing, and other new-media tactics. Even create whitepapers, brochures, presentations, and other marketing materials.

We partner with all your partners. We extend the experience, capabilities and “bandwidth” of your marketing, communications and government relations staff. We partner just as effectively with outside consultants, PR firms, and marketing-communications agencies.

We offer strategic and creative services, including:

  • EchoPoint Messaging System for creating strategic and consistent messaging across departments, chapters, and marketing-communications platforms
  • EchoPoint Marketing System (customized for trade associations to offer member companies as a membership benefit)
  • EchoPoint Interactive Marketing Budget tool
  • Brand development
  • Design and content development for collateral (brochures, Websites, HTML e-mail, whitepapers, newsletters, etc,)
  • Virtual Marketing Team (coaching and consultation for trade Associations and their member companies)

Let’s Talk

Take a look at what we’ve done for a few of our clients:

DreamMaker Bath and Kitchen
GE Fanuc
Independent Benefit Services
McLean Insurance
MainStreet Bank